MTV Launches First Ads on Premium Mobile VOD » Adotas

MTV Launches First Ads on Premium Mobile VOD » Adotas

Mid and longterm ad supported Mobile VOD is definetely a thing we will see a lot around the world. I am curious how this service will be accepted by users and media shortterm.

Interesting too, which ad formats will be emerging alongside the video content and who will sell the ads in the new business model, too…I wonder if the MNOs will play a bigger role in advertising than today.

As videocontent on mobile data pipes is quite expensive today, I don’t expect to see billions of views off deck in the next 6 months.

Updates with numbers will follow – in Mobile Video Ads part II…as soon as available.

Blogged with the Flock Browser
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s