Preparing for and profting from the new mobile-enabled point of sale
Martin Lange – Executive Marketing Director – Mobile@Ogilvy
Gareth Ellen – Director of Digital – OgilvyAction
Thank you MLOVE Team for the one of the most awesome events I ever attended – MLOVE ConFestival rocked. It was worth every single cent – can’t wait to see your next ideas. Hard to imagine it can get much better. Keep me posted!
For those that were not there, check the teaser of the nine minutes 3D projection/ animation from PROJEKTIL on the backside of the MLOVE castle in Beesenstedt and keep those guys in business by thinking about what you/ your employer, brand could do with this crazy way of making buildings speak/ move/ shake – you dream it, they do it.
Pre-Game and In-Game-Ads are gaining potential reach with Google.
To be honest neither the Google product nor the story is new, but the idea of casual games and ads always lacked scale, due to standards across publishers. I thought a couple of times about fixing this problem by starting my own business some years ago. Now if someone can fix the scale problem, it should be Google.
If they manage to get enough inventory on board, this tool is very interesting, especially for video placements, as casual games are “safe” high reach environments, and not user generated content areas with lots of natural breaks to place ads in that don’t prevent content/ game usage.
Plus: Casual games offer some hard to reach demographics and mindsets – e. g. not only teenage freaks, but women and especially moms, do play those games a lot, too.
I think we should give casual games a try – which adformats are tight for those games in order not to interrupt and break the experience? tbd.
For detailed view on the well developed mobile advertising market in japan and frequently updated usage statistics, this site is definitely worth visiting: