Preparing for and profting from the new mobile-enabled point of sale
Martin Lange – Executive Marketing Director – Mobile@Ogilvy
Gareth Ellen – Director of Digital – OgilvyAction
For detailed view on the well developed mobile advertising market in japan and frequently updated usage statistics, this site is definitely worth visiting:
Mid and longterm ad supported Mobile VOD is definetely a thing we will see a lot around the world. I am curious how this service will be accepted by users and media shortterm.
Interesting too, which ad formats will be emerging alongside the video content and who will sell the ads in the new business model, too…I wonder if the MNOs will play a bigger role in advertising than today.
As videocontent on mobile data pipes is quite expensive today, I don’t expect to see billions of views off deck in the next 6 months.
Updates with numbers will follow – in Mobile Video Ads part II…as soon as available.
Just stumbled over this on slideshare.net – This presentation by Infinita gives a very good impression of how far Europe is lagging behind the existing opportunities in mobile internet experience and mobile advertising available today.
Think it is about time for me to go to Japan and experience the difference live…
For more information visit: http://www.infinita.co.jp/research